A recent Survey of the American Consumer conducted by GfK MRI is showing how magazine print readership is declining and magazine digital readership is growing. GfK MRI is the leading producer of media and consumer research in the country. Their trademarked Survey of the American Consumer sets the industry standard for magazine audience ratings in the United States. Basically, the survey found that people are reading magazines digitally (on iPads, Tablets, eReaders, etc.) more. Print readership has dropped by 1.7% over the past six months, whereas digital readership has increased by 24%. Not just magazines, but newspapers are another outlet witnessing a decline in their print readership and subscriptions.
According to Folio, “The survey reveals magazines are seeing varying degrees of readership assistance from digital editions…some of the more significant, though far from staggering, gainers include ESPN The Magazine, whose print versus print & digital numbers are at 14.9 million and 15.6 million respectively; National Geographic, whose numbers compare at 31.7 million versus 32.1 million; and WebMD the Magazine, with 7.3 million print readers versus 8 million print and digital.”
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